Blendium recognizes that it can be difficult internally to solidify digital strategy. We know from our years of experience that as objectives and audiences are added to a digital strategy, the risk of complexity and cost increases. Blendium partners with your company to develop a strategy, including specific objectives, audiences, and KPI's, and define a sequence of initiatives that create a comprehensive roadmap. Blendium partners with you long term to implement the strategy, so your company is assured a digital strategy that is executed and achieves the proposed results.
- Increase revenue through net new customers
- Improve operational efficiency between business partners
- Improve brand awareness
- Increase product or service innovation
Each of these objectives can be the basis for a digital strategy and has implications on the audience that will be targeted through digital channels, whether they are customers, employees, and/or business partners. Once the audience and objectives have been determined, key performance indicators must be established to determine the measure of success.
The design step of Blendium's digital channel approach has two parts: defining which digital channels to use and how audiences interact with or experience the selected channels. Blendium works with your company to conduct thorough user and market research that informs decisions on which digital channels to employ. At the same time, we help you to decompose audiences into particular segments, roles, and personas and understand their interactions and unique needs.
Blendium knows that a digital strategy outlines not only which channels to employ, but also how each individual channel integrates into a comprehensive multi-channel approach. Another key ingredient to any multi-channel approach is managing the levels of experimentation with new channels and platforms. We aim to ensure that you leverage the newest channel opportunities, but only those that apply to your unique situation. We design a sustainable solution that meets your company's digital strategy objectives.
Blendium has unmatched experience in technology for eCommerce, having been implementing solutions since the emergence of the Internet. Our unique blend of strategy, technology, and design creates sustainable, engaging, and appropriately targeted solutions.
Technologies such as Magento eCommerce, Product Information Management (PIM), Enterprise Content Management (ECM), and Project and Portfolio Management are becoming the building blocks of true competitive advantage, corporate risk reduction, and operational efficiency. eCommerce and Enterprise Content Management solutions provide a foundation for interaction and transaction with customers, employees, and/or business partners. Project and Portfolio Management tools provide visibility into initiative alignment to corporate strategy and provide the ability to balance shifting business requirements. These tools must be integrated into an enterprise architecture, whether internally managed or outsourced.
Blendium recognizes that sustainable solutions must also include revised processes and organizational structure to maximize the technology investment. We ensure the digital channel remains operational over the long term through implementation of the appropriate supporting processes and technical skills. With our experience, we will lead you to successful use of digital channel technologies.
No approach is complete without the ability to measure performance and sustain the solution over time. Blendium partners with your company to define metrics and a governance model that ensures long term solution success. Return on investment is often defined in project or initiative proposals, but measuring that return is frequently neglected.
Blendium ensures through initiative measurement against their baseline of execution success that your solution is maximized and that you recognize the originally intended benefits of its implementation.
Contact us to learn more about what we can do for you.