Blendium, Inc. is committed to respecting the privacy of our users. We strive to provide a safe, secure user experience. This Privacy Statement sets forth the online data collection and usage policies and practices that apply to the Blendium sites (sometimes referred to herein as the "Blendium Sites") and does not apply to information we collect in any other fashion.

Your data will be stored and processed in whole or in part in the United States. The information we gather on the Blendium Sites may be shared within the Blendium-affiliated companies on a worldwide basis in order to deliver the products and services we offer or in order to undertake analysis of our database such as aggregate profiling of our registered users. "Affiliated companies" means entities that control, are controlled by or are under common control with Blendium, Inc.

The Blendium Sites contain links to other Web sites over which we have no control. We are not responsible for the privacy policies or practices of other Web sites to which you choose to link from our Sites. We encourage you to review the privacy policies of those other Web sites so you can understand how they collect, use and share your information.

Collection and Use of Information by Blendium

In some areas of Blendium, we request or may request that you provide personal information, including your name, address, e-mail address, telephone number, credit card number, contact information, billing information and any other information from which your identity is discernible. In other areas, we collect or may collect demographic information that is not unique to you such as your ZIP code or preferences. Sometimes we collect or may collect a combination of the two types of information. Examples of areas on the Blendium Sites where we collect personal or combined personal and demographic data are pages where you can open a Blendium account, create a profile or account, sign up to use a service, post an automobile or profile, enter a contest or purchase a product.

We also gather or may gather certain information about your use of Blendium such as what areas you visit and what services you access. Moreover, there is information about your computer hardware and software that is or may be collected by us. This information can include without limitation your IP address, browser type, domain names, access times and referring Web site addresses, but is not linked to your personal information.

We may sometimes afford you the opportunity to provide descriptive, cultural, behavioral, preferential and/or life style information about yourself, but it is solely up to you whether you furnish such information. If you do provide such information, you are thereby consenting to the use of that information in accordance with the policies and practices described in this Privacy Statement. For example, such information may be used for the purpose of determining your potential interest in receiving e-mail or other communications about particular products or services.

Our Use of Your Information

We use the information we gather on Blendium, whether personal, demographic, collective or technical, for the purpose of operating and improving the Blendium Sites, fostering a positive user experience, and delivering the products and services that we offer.

If you have provided consent for us to do so, we may also use the information we gather to inform you of other products or services available from us or our affiliated companies.

We may use your contact information in order to send you e-mail or other communications regarding updates at the Blendium Sites, to contact you about your opinion of current products and services or potential new products and services that may be offered. We may also provide additional communications, promotions and information on new Blendium opportunities which may be of interest to you. The nature and frequency of these messages will vary depending upon the information we have about you.

In addition, you may receive free informational newsletters from us relating to topics that may be of special interest to you, such as automobile management advice.

We have areas on the Blendium Sites where you can submit feedback. Any feedback you submit in these areas becomes our property, and we can use such feedback (such as success stories) for marketing purposes or to contact you for further information.

Choices Regarding the Disclosure of Personal Information to Others

We do not disclose your personal information to third parties, or your combined personal and demographic information or information about your use of Blendium or (such as the areas you visit or the services you access), except as set forth below.

  • We disclose information to third parties if you consent to such disclosure. For example, if you indicate that you would like to receive information about the opportunities, products or services of third parties at the time you register for a Blendium account, we supply your contact information to third parties such as employers, recruiters, data aggregators, marketers or others for the purpose of sending you e-mail or otherwise communicating with you. We use data we have about you (such as the interests and preferences you have expressed) to determine whether you might be interested in the opportunities, products or services of a particular third-party.

  • We disclose information to companies and individuals we employ to perform functions on our behalf. Examples include hosting our Web servers, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. These companies and individuals will have access to your personal information as necessary to perform their functions, but they may not share that information with any other third party.

  • We disclose information if legally required to do so, if requested to do so by a governmental entity or if we believe in good faith that such action is necessary to: (a) conform to legal requirements or comply with legal process; (b) protect our rights or property or our affiliated companies; (c) prevent a crime or protect national security; or (d) protect the personal safety of users or the public.

  • We disclose and transfer information to a third party who acquires all or a substantial portion of our business, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets. In addition, in the event we become the subject of a bankruptcy proceeding, whether voluntary or involuntary, we or our trustee in bankruptcy may sell, license or otherwise dispose of such information in a transaction approved by the bankruptcy court. You will be notified of sale of all or a substantial portion of our business to a third party via email or through a prominent notice posted on the Blendium Sites.

If you have a profile, other users or members of may access your profile, however, they will not have access to your contact information and your contact information is not displayed in any profile.

Posting to Public Areas of Blendium

Please remember that if you post any of your personal information in public areas of Blendium, such as in online forums or chat rooms, or in the Blendium searchable automobile database, such information may be collected and used by others over whom we have no control. We are not responsible for the use made by third parties of information you post or otherwise make available in public areas of Blendium .

Use of Cookies

We use "cookies" to help personalize and maximize your online experience and time online. A cookie is a text file that is placed on your hard drive by a Web page server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to your computer, and can only be read by a Web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Blendium pages, or register for services, a cookie helps us to recall your specific information (such as user name, password and preferences). Because of our use of cookies, we can deliver faster and more accurate results and a more personalized site experience. When you return to Blendium, the information you previously provided can be retrieved, so you can easily use the features that you customized. We also use cookies to track click streams and for load balancing.

You may have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline all cookies if you prefer. Alternatively, you may be able to modify your browser setting to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis. If you choose to decline cookies, however, that may hinder performance and negatively impact your experience on Blendium .

Use of Web Beacons

Blendium Web pages may contain electronic images known as Web beacons (sometimes called single-pixel gifs) that allow us to count users who have visited those pages and to deliver co-branded services. Web beacons are not used to access your personally identifiable information; they are a technique we use to compile aggregated statistics about our Web site usage. Web beacons collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides.

You may not decline web beacons, however, they can be rendered ineffective by declining all cookies or modifying your browser setting to notify you each time a cookie is tendered and permit you to accept or decline cookies on an individual basis.

Access to and Modification of Your Information

You may review, correct, update or change your Blendium account, profile or account information at any time. From your Blendium account you may also opt out of receiving newsletters and certain other information from Blendium.

To change your Blendium account information, simply log into your Blendium account, go to your Account Profile, review your account information and, if you wish, edit it with the options provided. Click here to access your Blendium Account Profile page.

To change your profile, simply log into your My Network account, click edit inside your Profile or choose a link under Manage Your Profile. Click here to access your Blendium Network Profile page. To change your billing account information, simply log into your account and choose a link under Manage Your Account. click here to access your Blendium Profile page. If you opted to receive newsletters, commercial e-mails or other communications from Blendium or third parties at the time you created a Blendium account, but subsequently change your mind, you may opt-out by editing your Blendium Account Profile as described above. If you previously opted not to receive such communications, you may later opt-in by editing your Blendium Account Profile as well.

We retain indefinitely all the information we gather about you in an effort to make your repeat use of Blendium or more efficient, practical, and relevant. Of course, you can delete your automobile from Blendium's online database, close your Blendium account at any time delete your profile and close your account, in which event we will remove all our copies of your automobile from Blendium, your Blendium account information and remove your profile account information, except for an archival copy which is not accessible on the Internet.

Security of the Personal Information

We have implemented commercially reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes.

When you place an order online at Blendium, your credit card information is protected through the use of encryption, such as the Secure Socket Layer ("SSL") protocol. SSL makes it difficult for your credit card information to be intercepted or stolen while being transmitted. We use a service company to process its credit card transactions. For further information on this company's privacy and security practices, please click here.


The Blendium Sites are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.

Changes to Privacy Statement

If we decide to materially change our Privacy Statement for Blendium, we will post those changes through a prominent notice on the web site so that you will always know what information we gather, how we might use that information, and to whom we will disclose it.

Contact Information

Blendium is the name under which Blendium, Inc., a Delaware corporation with its principal place of business in Illinois, and certain of its affiliated companies worldwide, do business. Blendium, Inc. is the legal entity which determines the purposes and means of processing the information gathered at the Blendium Sites.

Thank you for using blendium.com!

Update effective 5 January 2009.


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